AR’s ‘Location Wars’ Get Started

Turf Battle

Google isn’t alone. Apple signals interest in location-relevant AR through its geo-anchors. These evoke AR’s location-based underpinnings by letting users plant and discover spatially-anchored graphics. And Apple’s continued efforts to map the world in 3D will be a key puzzle piece.

Cloud Convergence

If any of the above sounds familiar, it’s aligned with a guiding principle for AR’s future: The AR Cloud. As AR enthusiasts know, this is a conceptual framework in which invisible data layers coat the inhabitable earth to enable AR devices to trigger the right graphics (or audio content).

A publication about spatial computing | Brought to you by ARtillery Intelligence.

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