How Much Do Consumers Spend in Mobile AR?Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. A few times per…Sep 16Sep 16
Can Amazon Bring Visual Search to the Next Level?Visual search is a flavor of AR that lets users search what they see. Using tools like Google Lens, they can scan or take pictures of…Sep 10Sep 10
Snap is First to Market with Generative ARThe intersection of AR and AI will take many forms, as it’s been theorized and future-gazed throughout the XR punditsphere. One of the most…Sep 9Sep 9
Android XR and the Spatial Platform RaceEver since Android XR was announced last December, it’s been the subject of speculation and excitement throughout the spatial computing…Sep 3Sep 3
New Study Reveals 39 Percent of U.S. Adults Have Used ARThrive Analytics and ARtillery Intelligence have released a new report. Entitled Mobile AR Usage & Consumer Attitudes, Wave 9, it reveals…Aug 7Aug 7
Where Do XR and Retail Media Intersect?As XR continues to make its way through adolescence, it’s finding new areas of applicability. One that’s starting to become evident is…Aug 6Aug 6
Slim & Slam: Finding AR’s Holy GrailLast August, ARtillery Intelligence’s monthly report focused on smart glasses. Given new standards set by Ray-Ban Meta Smartglasses, Xreal…Aug 5Aug 5
How Many XR Devices Did Meta Sell in Q2?Meta announced Q2 earnings yesterday, including $47.5 billion in revenue, up 22 percent year-over-year. The breakout performance was driven…Jul 31Jul 31
Building the Next Pokémon Go: A Conversation with MonsarratThe current era of AR was partly kicked off by the 2016 breakout of Pokémon Go. The early excitement around the field was also generated by…Jul 28Jul 28
Snap Elevates the In-Stadium ExperienceSnap last week took the latest step towards scaling its AR efforts with a new partnership with RWS Global. This positions Snap to display…Jul 16Jul 16
