2025 Predictions: Meta Orion Renews Faith in Optical ARAs we approach a new year, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the…6d ago6d ago
Case Study: Toyota Elevates Institutional Knowledge with ARThough we spend ample time examining consumer-based XR endpoints, greater near-term impact is seen in the enterprise. This includes brands…Dec 3Dec 3
Immersive Entertainment: the Tip of the Spear for Apple Vision Pro?Just after the Mac’s 40th anniversary last February, Apple Vision Pro (AVP) launched. Both devices were/are first steps in a long journey…Nov 26Nov 26
Omnia Paves the Way for Virtual ShowroomsRising Chicago XR startup Omnia is paving the way for virtual showrooms. “Paving” is the operative word as it recently held a private event…Nov 25Nov 25
The 3D Dilemma: Understanding Leadership Hesitation in FashionIn boardrooms across the fashion industry, conversations about 3D technology adoption have moved from “if” to “how.” Yet, as technology…Nov 25Nov 25
2025 Predictions: AR Form Factors Diverge & DiversifyAs we approach a new year, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the…Nov 20Nov 20
What are Enterprise XR’s Biggest Barriers? Part 2Though we spend ample time examining consumer-based XR endpoints, greater near-term impact is seen in the enterprise. This includes brands…Nov 19Nov 19
Survey: Which VR Headsets are Used Most?VR traction over the past several years has been slower than many had anticipated. But it’s still finding small wins and is growing at a…Nov 18Nov 18
2025 Predictions: AR & AI CollideAs we approach a new year, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the…Nov 13Nov 13
Passthrough vs. Seethrough AR: The Answer is ‘Both’At Snap’s recent Partner Summit (SPS), we moderated a panel discussion about Spectacles, which had just been unveiled moments earlier. One…Nov 7Nov 7
