AR InsiderFeeling Spatial: Lessons From Alvin Wang GraylinWhat are the biggest lessons from a career in XR? Where are we in the industry’s lifecycle and what can we expect next? These are questions…4 min read·3 days ago----
AR InsiderAR Marketing Works for Grocery Stores TooAR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These…3 min read·4 days ago--1--1
AR InsiderinAR/VR Journey: Augmented & Virtual Reality MagazineWhat’s Behind Google’s Latest AR Mapping Moves?Google I/O this year had a handful of AR-related updates and teasers, including a head-worn flavor of Google’s AI-based personal assistant…3 min read·Jun 4, 2024----
AR InsiderHow Big is Mobile AR’s User Base?Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. A few times per…4 min read·May 28, 2024----
AR InsiderinAR/VR Journey: Augmented & Virtual Reality MagazineAR Briefs: AR Marketing Best PracticesAmong the AR sub-segments that we track, one of the most revenue-producing today is AR marketing. In fact, our research arm ARtillery…4 min read·May 22, 2024----
AR InsiderinAR/VR Journey: Augmented & Virtual Reality MagazineWill Mobile AR Reach $21 Billion by 2028?Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. A few times per…3 min read·May 20, 2024----
AR InsiderKillabears Kills it With AR, Part 2 — AR InsiderKillabears is back with more AR. Following its Snapchat lens campaign that we profiled in January, it’s now out with an AR game that flips…3 min read·May 16, 2024----
AR InsiderHow Many Consumers Have Tried VR?Survey research from Thrive Analytics & ARtillery Intelligence reveals who’s using VR, how often, and on what devices.3 min read·May 15, 2024----
AR InsiderCase Study: Movie Marketing with ARAR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These…3 min read·May 14, 2024----
AR InsiderHow Many Headsets Did Meta Sell in Q1?As you may have heard, Meta announced Q1 earnings last week. The company had a decent quarter with $36.5 billion in revenue. Though it beat…4 min read·Apr 29, 2024----