AR InsiderKillabears Kills it With AR, Part 2 — AR InsiderKillabears is back with more AR. Following its Snapchat lens campaign that we profiled in January, it’s now out with an AR game that flips…3 min read·3 days ago----
AR InsiderHow Many Consumers Have Tried VR?Survey research from Thrive Analytics & ARtillery Intelligence reveals who’s using VR, how often, and on what devices.3 min read·4 days ago----
AR InsiderCase Study: Movie Marketing with ARAR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These…3 min read·5 days ago----
AR InsiderHow Many Headsets Did Meta Sell in Q1?As you may have heard, Meta announced Q1 earnings last week. The company had a decent quarter with $36.5 billion in revenue. Though it beat…4 min read·Apr 29, 2024----
AR InsiderinAR/VR Journey: Augmented & Virtual Reality MagazineCase Study: Can AR Boost New Product Awareness?AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These…3 min read·Apr 23, 2024----
AR InsiderWhat’s Vision Pro’s Enterprise Play? Part IIThough Apple Vision Pro’s polished marketing emphasizes consumer use cases — mostly immersive entertainment through massive virtual…4 min read·Apr 17, 2024----
AR InsiderCase Study: Selling Craft Beer with ARAR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These…3 min read·Apr 16, 2024----
AR InsiderWill Mobile AR Revenue Reach $21 Billion by 2028?LOS ANGELES, April 11, 2024: ARtillery Intelligence today released a new report that projects global mobile AR annual revenue to grow from…2 min read·Apr 11, 2024----
AR InsiderWhat’s Behind Snap’s New Sponsored Filters Play?Snap has expanded its AR marketing formats. Its new Sponsored Filters are a simplified flavor of its signature AR lens format. Among other…3 min read·Apr 3, 2024----
AR InsiderWill Vision Pro Be a Brand Marketing Vessel?The universe of Apple Vision Pro (AVP) pundits is mostly divided between haters and fanboys. As we noted in our launch day commentary, be…3 min read·Mar 27, 2024----