23 hours agoWhat’s Amazon’s Visual Search Play?Amazon has been back & forth on visual search — a flavor of AR that lets you identify and contextualize items with your smartphone camera (and someday smart glasses). The thought is that Amazon can benefit from visual search as an additional front-end for eCommerce. Past visual search efforts from…Amazon3 min readAmazon3 min read
2 days agoCan Snap Scale Lens Creation Beyond its Own Walls?AR hasn’t demonstrated the world-changing capabilities that were touted in its circa-2017 hype cycle, but it’s finding success in specific areas. Those include enterprise productivity and brand marketing, both of which were examined in recent ARtillery Intelligence reports. Zeroing in on AR marketing, one company leading the way in providing…Snap4 min readSnap4 min read
3 days agoWhat Subsectors Are Driving the XR Market?Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. A few times per year, it goes into isolation and buries itself deep in financial modeling. One such exercise recently examined the full spatial spectrum. By that we mean the main…Xr3 min readXr3 min read
Sep 21Will VR Revenue Reach $20 Billion by 2027?ARtillery Intelligence publishes its five-year outlook for VR revenues. - LOS ANGELES, September 21, 2023: ARtillery Intelligence today released a new report that projects VR revenue to grow from $9.04 billion in 2022 to $20.3 billion in 2027, a 17.6 percent compound annual growth rate. …VR3 min readVR3 min read
Sep 18TikTok Strikes its Latest AR MilestoneSince launching Effects House, TikTok’s AR efforts have been fairly quiet, but gaining steam in the background. For those unfamiliar, Effects House is TikTok’s AR creation platform. Sort of like Snap’s Lens Studio and Meta Spark, it’s meant to scale AR creation through crowdsourcing. Effects House also notably follows the…Ti̇ktok3 min readTi̇ktok3 min read
Sep 13ArborXR Directory Elevates XR’s EcosystemOne challenge in early-stage tech sectors is that they have opportune but dispersed ecosystems. By ecosystem, we mean the value chain of supporting parts & players — as well as the connections that bind them. It’s all about companies and professionals finding each other. This becomes a function of transparency…Xr3 min readXr3 min read
Sep 7Snap’s AR Monuments Mark Community ThroughlinesSnap and The Los Angeles County Museum of Art (LACMA) today released a new collection of AR monuments. The third and final series of Snap and LACMA’s Monumental Perspectives features five AR lenses that mark cultural throughlines in various LA communities. As a multi-year initiative between Snap and LACMA, Monumental…Art5 min readArt5 min read
Aug 31ARtillery Briefs, Episode 69: The State of Spatial ComputingSpatial computing — including AR, VR, and other immersive tech — continues to offer the means to enhance the ways that we work, play, and live. But though that potential lies underneath, there have been ups and downs, characteristic of early-stage industries and hype cycles. So where are we now…AR3 min readAR3 min read
Aug 29Where is VR in its Industry Lifecycle?Spatial computing — including AR, VR, and other immersive tech — continues to alter the ways that we work, play, and live. But there have been ups and downs, characteristic of hype cycles. The pendulum has swung towards over-investment, then towards market correction. That leaves us now in a sort…VR4 min readVR4 min read
Aug 23Is AR’s Fully-Actualized Self a Decade Away?One of the key lessons that the AR (and VR) industry learned after its circa-2017 hype cycle is that it’s generally not a good idea to set overblown expectations. Many companies and investors got burned from believing that AR’s revolutionary impact was imminent. Consumers have also been turned off to…AR4 min readAR4 min read
