Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen in the enterprise. This takes many forms including brands that use AR to promote products in greater dimension, and industrial enterprises that streamline operations. These industrial endpoints include visual support in areas like assembly and maintenance…

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. A few times per year, it goes into isolation and buries itself deep in financial modeling. The latest such exercise zeroes in on mobile AR revenues. This takes the insights and…

One factor that’s defined the tech world in the past half-decade is privacy reform. There’s been swift backlash to the unchecked era of ad tech, which went into hyperdrive with the advanced targeting capabilities of smartphones, starting around 2007 (read: iPhone). The resulting privacy reform has been taxing for players…

Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen in the enterprise. This takes many forms including brands that use AR to promote products in greater dimension, and industrial enterprises that streamline operations. These industrial endpoints include visual support in areas like assembly and maintenance…

Industry rhetoric about AR’s world-changing status sometimes outweighs evidence that it’s captivating consumers today. Though we see some signals, such as lens engagement figures from Snap and others, we’re often flying blind when it comes to consumer AR sentiment. Looking to fill that gap, AR Insider’s research arm ARtillery Intelligence…

VR traction over the past few years has been slower than many had anticipated. But it’s still finding small wins and is growing at a fairly healthy pace. This leads to several questions such as who uses VR? What are their motivations? And what experiences resonate most? So we set…

We recently posted a question: Does AR have a measurement problem? In short, AR marketing is so new that it hasn’t developed native metrics. That plus brand marketers’ comfort with existing metrics draws them towards established analytics like clicks and impressions. But the issue is that those metrics were made…

After an eventful 12 years — including ample funding, big promises, a quasi-fall from grace, and an executive reshuffle — Magic Leap is in the midst of a notable turnaround. This includes new leadership in Peggy Johnson and a corresponding follow-the-money pivot to enterprise AR. But among the components of…

Last week, we posted a question: Does AR have a measurement problem? In short, AR marketing is so new that it hasn’t developed native metrics. That plus brand marketers’ comfort with existing metrics draws them towards established analytics like clicks and impressions. But the issue is that those metrics were…