AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR shopping. Existing alongside all of them — and overlapping to some degree — is AR marketing. Among other things, AR marketing includes…

LOS ANGELES, June 20, 2022: ARtillery Intelligence today released a new report that projects mobile AR annual revenue to grow from $12.45 billion in 2021 to $36.26 billion in 2026, a 23.8 percent compound annual growth rate. …

The metaverse has taken over as the construct to define our future connected lives. And though it’s still ill-defined, there’s consensus that the next era of computing will involve more graphical dimension. That maps to fully-immersive VR, as well as real-world AR interaction. In both cases, there will be purpose-built…

AR continues to evolve and take shape. Like other tech sectors, it has spawned several sub-sectors that comprise an ecosystem. These include industrial AR, consumer VR, and AR shopping. Existing alongside all of them — and overlapping to some degree — is AR marketing. Among other things, AR marketing includes…

In consumer AR’s still-early stages, relatively few companies are producing real revenue. One of those is Snapchat, which is a leader within a leading revenue category: AR marketing. According to ARtillery Intelligence, AR advertising revenues were $2.9 billion last year. But within that value chain, sponsored lens providers — predominantly…

The still-nascent AR sector hasn’t lived up to expectations. That’s mostly because it’s a lot easier to imagine use cases for “phygital” interaction than it is to execute. In reality, there are several technical challenges to get digital content to interact with physical objects realistically. But there are subcategories gaining…

New Study Reveals 23 Percent of U.S. Adults Have Tried Virtual Reality Survey research from Thrive Analytics & ARtillery Intelligence reveals who’s using VR, how often, and with what hardware. Thrive Analytics and ARtillery Intelligence today released a new report: VR Usage & Consumer Attitudes, Wave VI. …

Because AR’s inherent function is to enhance the physical world, its relevance is often tied to specific locations. This is what we call geo-local AR. It’s all about AR experiences whose value is tied to locations. We’re talking informational overlays on storefronts and waypoints. If this sounds familiar, it’s the…

There’s a common rallying cry among AR proponents that the technology will transform the way people shop. Stepping away from inherently-vested narratives, where are the proof points? Does AR shopping — or camera commerce as we call it — resonate with real consumers? To support that notion, there are several…