Snap: AR is the New ‘Word-of-Mouth’ MarketingThere have been several proof points for AR’s efficacy in brand marketing, including greater awareness (upper funnel) and conversions…4d ago4d ago
3 Signs We’re In a New Era of XRThe year was 2016. PlayStation VR and Microsoft HoloLens launched, Samsung Gear VR was flying high, Pokémon Go was a new craze, and…Feb 20Feb 20
Will Apple Intelligence Elevate Vision Pro?As you may have seen, prolific Apple sleuth Mark Gurman revealed over the weekend that Apple Intelligence will soon make its way to Apple…Feb 18Feb 18
Follow the Money: What’s Apple’s AR Long Game?Apple Vision Pro is lots of things to lots of people. Visionary device… standards-pushing XR milestone… expensive toy… commercial flop…Feb 13Feb 13
Where Does VR Sit in 2025?As we roll into 2025, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook…Feb 11Feb 11
New Study Projects XR Revenue to Reach $41 Billion by 2028LOS ANGELES, February 5, 2025: ARtillery Intelligence has released a new report that projects XR revenue to grow from $21.4 billion in 2022…Feb 5Feb 5
Where Does Headworn AR Sit in 2025?As we roll into 2025, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook…Feb 4Feb 4
How Many XR Devices Did Meta Sell in Q4?Meta announced Q4 earnings yesterday, including $48.39 billion in revenue, up 21 percent year-over-year. This was driven by AI-fueled ad…Jan 30Jan 30
Can AI Save AVP?Just after the Mac’s 40th anniversary last February, Apple Vision Pro (AVP) launched. Both devices were/are first steps in a long journey…Jan 28Jan 28
Meta’s Gradual, Grinding & Multitrack Approach to XRMeta’s spatial computing efforts have simultaneously led the industry and endured slow market traction. That paradox traces back to the…Jan 23Jan 23
