From Audible to Augmented: Segmenting the Spatial SpectrumAs AR evolves, it continues to branch into several form factors. For example, two overarching approaches are passthrough AR and seethrough…6d ago6d ago
How Many Vision Pros Will Apple Sell This Year?Just after the Mac’s 40th anniversary last February, Apple Vision Pro (AVP) launched. Both devices were/are first steps in a long journey…Oct 29Oct 29
Who’s Using Mobile AR and How Often?Industry rhetoric about AR’s world-changing status sometimes outweighs evidence that it’s captivating consumers today. Though we see some…Oct 28Oct 28
Walmart Formalizes and Federates AR & AI ShoppingWalmart continues to be an early and avid adopter of AR to enliven shopping experiences. It has already launched several initiatives for…Oct 24Oct 24
Can ‘Generative XR’ Streamline Creator Workflows?Though it’s often painted as a technology that will steal XR’s thunder, AI is the best thing that’s happened to XR in a while. AI can be an…Oct 22Oct 22
What are Enterprise XR’s Biggest Barriers?Though we spend ample time examining consumer-based XR endpoints, greater near-term impact is seen in the enterprise. This includes brands…Oct 15Oct 15
Survey: Who’s Using VR and How Often?VR traction over the past several years has been slower than many had anticipated. But it’s still finding small wins and is growing at a…Oct 14Oct 14
How Does Meta Orion Bring AR’s Future Into Focus?It’s been two weeks since Meta unveiled Orion from the Connect conference stage. There’s been lots of chatter and opinions, including the…Oct 9Oct 9
Apple’s AR Motivations: Follow the MoneyJust after the Mac’s 40th anniversary last February, Apple Vision Pro (AVP) launched. Both devices were/are first steps in a long journey…Oct 8Oct 8
Amalgamated Vision: The Second Coming of Virtual Retinal Displays?In the world of headworn AR, there are several approaches. These include a varied array of combinations to channel light toward the eye and…Oct 3Oct 3
