2025 Predictions: AR & AI CollideAs we approach a new year, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the…Nov 13Nov 13
Passthrough vs. Seethrough AR: The Answer is ‘Both’At Snap’s recent Partner Summit (SPS), we moderated a panel discussion about Spectacles, which had just been unveiled moments earlier. One…Nov 7Nov 7
How Many XR Devices Did Meta Sell in Q3?As you may have heard, Meta announced Q3 earnings last week. It had a strong quarter with $40.6 billion in revenue, up 19 percent…Nov 4Nov 4
From Audible to Augmented: Segmenting the Spatial SpectrumAs AR evolves, it continues to branch into several form factors. For example, two overarching approaches are passthrough AR and seethrough…Oct 31Oct 31
How Many Vision Pros Will Apple Sell This Year?Just after the Mac’s 40th anniversary last February, Apple Vision Pro (AVP) launched. Both devices were/are first steps in a long journey…Oct 29Oct 29
Who’s Using Mobile AR and How Often?Industry rhetoric about AR’s world-changing status sometimes outweighs evidence that it’s captivating consumers today. Though we see some…Oct 28Oct 28
Walmart Formalizes and Federates AR & AI ShoppingWalmart continues to be an early and avid adopter of AR to enliven shopping experiences. It has already launched several initiatives for…Oct 24Oct 24
Can ‘Generative XR’ Streamline Creator Workflows?Though it’s often painted as a technology that will steal XR’s thunder, AI is the best thing that’s happened to XR in a while. AI can be an…Oct 22Oct 22
What are Enterprise XR’s Biggest Barriers?Though we spend ample time examining consumer-based XR endpoints, greater near-term impact is seen in the enterprise. This includes brands…Oct 15Oct 15
Survey: Who’s Using VR and How Often?VR traction over the past several years has been slower than many had anticipated. But it’s still finding small wins and is growing at a…Oct 14Oct 14
