Snap Commemorates Six Months of SpectaclesIt’s hard to believe it’s been six months since Snap unveiled Spectacles, Gen 5 at its September Partner Summit. We were there for the…Mar 17Mar 17
Snap Takes a Step Closer to Generative ARAR and AI continue to converge. There are several ways this plays out such as an intelligence layer for spatial experiences. Yesterday, we…Mar 13Mar 13
Google Gets More Augmented & IntelligentWhen it comes to AR efforts among tech giants, Google isn’t always noted at the top of the list but it could be better positioned than…Mar 12Mar 12
Case Study: Volvo Elevates Quality Assurance with ARThough we spend ample time examining consumer-based XR endpoints, greater near-term impact is seen in the enterprise. This includes brands…Mar 4Mar 4
Snap: AR is the New ‘Word-of-Mouth’ MarketingThere have been several proof points for AR’s efficacy in brand marketing, including greater awareness (upper funnel) and conversions…Feb 27Feb 27
3 Signs We’re In a New Era of XRThe year was 2016. PlayStation VR and Microsoft HoloLens launched, Samsung Gear VR was flying high, Pokémon Go was a new craze, and…Feb 20Feb 20
Will Apple Intelligence Elevate Vision Pro?As you may have seen, prolific Apple sleuth Mark Gurman revealed over the weekend that Apple Intelligence will soon make its way to Apple…Feb 18Feb 18
Follow the Money: What’s Apple’s AR Long Game?Apple Vision Pro is lots of things to lots of people. Visionary device… standards-pushing XR milestone… expensive toy… commercial flop…Feb 13Feb 13
Where Does VR Sit in 2025?As we roll into 2025, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook…Feb 11Feb 11
New Study Projects XR Revenue to Reach $41 Billion by 2028LOS ANGELES, February 5, 2025: ARtillery Intelligence has released a new report that projects XR revenue to grow from $21.4 billion in 2022…Feb 5Feb 5
