Where Does Mobile AR Sit as We Enter 2025?As we roll into 2025, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the outlook…Jan 14Jan 14
Survey: What are the Most Popular AR Onramps?Industry rhetoric about AR’s world-changing status sometimes outweighs evidence that it’s captivating consumers today. Though we see some…Jan 6Jan 6
2025 Predictions: Visual Search Moves Closer to the MainstreamAs we approach a new year, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the…Dec 18, 2024Dec 18, 2024
Google Lens Moves Closer to MonetizationGoogle Lens continues to be a sleeping giant in AR. As a visual search tool, it can identify and contextualize items that you point your…Dec 12, 2024Dec 12, 2024
2025 Predictions: Mixed Reality Development Amps UpAs we approach a new year, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the…Dec 11, 2024Dec 11, 2024
2025 Predictions: Meta Orion Renews Faith in Optical ARAs we approach a new year, it’s time for our annual ritual of synthesizing the lessons from the past twelve months and formulating the…Dec 5, 2024Dec 5, 2024
Case Study: Toyota Elevates Institutional Knowledge with ARThough we spend ample time examining consumer-based XR endpoints, greater near-term impact is seen in the enterprise. This includes brands…Dec 3, 2024Dec 3, 2024
Immersive Entertainment: the Tip of the Spear for Apple Vision Pro?Just after the Mac’s 40th anniversary last February, Apple Vision Pro (AVP) launched. Both devices were/are first steps in a long journey…Nov 26, 2024Nov 26, 2024
Omnia Paves the Way for Virtual ShowroomsRising Chicago XR startup Omnia is paving the way for virtual showrooms. “Paving” is the operative word as it recently held a private event…Nov 25, 2024Nov 25, 2024
The 3D Dilemma: Understanding Leadership Hesitation in FashionIn boardrooms across the fashion industry, conversations about 3D technology adoption have moved from “if” to “how.” Yet, as technology…Nov 25, 2024Nov 25, 2024
